Confidence Intervals in Survey Research

• By: John Garza
• On: 09/16/2009 13:28:48
• In: Sampling and Statistics
• Comments: 0

Confidence intervals are critical to survey research but can be one of the more challenging topics to explain to non-researchers. Technically speaking, a confidence interval is defined as an “interval estimate of a population parameter.” Here is what this means in the context of customer satisfaction surveys...

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